Why Search Engines Matter and How to Use it to Boost Business
Did you know most people use search engines? 90% of adults search regularly. Thus, search is the second-most popular online activity after email. Consider this: Google alone performs two billion searches daily. These numbers show that SEO is crucial to online visibility.
SEO is important, but what is it? My friend, SEO attracts online business and keeps you ahead in this ever-changing digital landscape. Billboards, radio, television, direct mail, and telemarketing—consumers are inundated with advertising. Guess what? Ads have become annoying. They want a customized experience.
Does SEO Help?
SEO helps. Why not let customers find you instead of shouting your message at them? By optimizing your website for search engines, you can relax and let customers find you when they’re ready to buy.
According to Search Engine Journal, SEO-generated sales leads have a 14.6 percent closing rate, while outbound leads from traditional advertising like print or direct mail have a 1.7 percent closing rate.
Not all! In the same study, 40% of SEO marketers saw a return on investment of over 500%. Imagine how amazing advertising returns could affect your business!
How SEO Helps Your Business
SEO is all about traffic and location. Example: restaurant owner. Naturally, a busy area with lots of foot traffic would maximize profits. Likewise, online. Top search results on major search engines are the most profitable websites.
Top search engine rankings are crucial. SEO will increase repeat visitors, social sharing, and online conversions.
In a world where guarantees are rare and success is never a sure bet, I stand out as an SEO professional with a consistent track record of achievement. This article is your gateway to unlocking the exact process, techniques, and tools that have propelled me to such remarkable results.
Prepare yourself for a journey of empowerment. I am here to equip you with the indispensable resources and expertise needed to apply these proven techniques and achieve similar triumphs. Wondering why SEO matters?
Brace yourself for an exhilarating transformation as your search engine rankings soar to new heights.
Elevating your position in search engine rankings holds the key to unparalleled triumphs. Brace yourself for a surge in web traffic, heightened visibility, and an influx of intrigued visitors to your website. This, in turn, leads to heightened awareness, increased phone calls, and a surge in online sales through your powerful web presence.
History of SEO
But before we embark on this exhilarating journey, let me take you on a quick history lesson. In 1996, two brilliant Stanford classmates envisioned organizing the vast expanse of information on the web in a relevant and manageable way.
The enormity of their task cannot be overstated. Today, billions of web pages covering every conceivable topic can be found on the Internet. And when it comes to seeking information, where do most people turn? Google—the brainchild of those two visionaries.
Throughout this writing, I will disclose the strategies that have driven websites to the top of search engines like Google for the most pertinent search terms in their respective industries.
While my focus primarily revolves around positively impacting Google searches (which accounts for a staggering 70 percent of all search engine traffic), rest assured that optimizing for Google inevitably leads to improvements across other search engines as well.
For your reference, here’s an up-to-date breakdown of search engine traffic by market share:
- Google: 67.0%
- Microsoft: 16.2%
- Yahoo!: 12.1%
- Ask Network: 3.0%
- AOL: 1.7%
Source: comScore – the undisputed global leader in measuring the digital world and marketing intelligence.
Why Google Matters and How It Helps Your Business
While my discussions may center around Google, please note that these tactics generally amplify exposure across all search engines.
Nevertheless, given Google’s current dominance in the search market, it is prudent to focus your attention on catering specifically to Google.
Contrary to popular belief, my objective is not to help you manipulate or deceive search engines.
On the contrary, I want to guide you toward unlocking the true potential of your website, enabling search engines to comprehend its essence and grant it the priority it deserves for the chosen search terms.
By positioning your efforts with search engines, you not only drive a flow of traffic to your website but also provide an improved experience for searchers. It’s a win-win situation where search engines offer improved information to users, while you enjoy the benefit of increased traffic.
Overcoming the Misconceptions
Over the years, search engine optimization has been tainted by misconceptions. Some perceive SEO as an attempt to outsmart search engines and secure preferential treatment for their sites.
Let me share a secret with you: search engines encourage optimization because it enhances the quality of their search results.
Search engines thrive on providing searchers with relevant information, and when you align your content with their goals, both the search engines and you reap the rewards.
Last Few Words
Now, let’s dig into why search engines matter. As mentioned earlier, over 90 percent of adults rely on search engines to access information.
It has become ingrained in the behavior of Internet users to turn to search engines as their first point of contact. Many even set search engines as their default homepage. Surprisingly, even when users know